Your Ideal Customers ARE on Facebook! YOU Need To Be Too!

Most of us know that Facebook can be a great marketing tool for our small business, but do you know just how great it can actually be?! Facebook is one of the most powerful marketing tools we have as small business owners and we are so lucky to have such an incredibly effective way of reaching our ideal customers. There are over 80 million small businesses on Facebook today which is amazing, but I see so many of these just having a ‘presence’ on Facebook – they have a page and post now and again, but they’re not making the most of the amazing opportunities that Facebook have to offer. Here are just some of the reasons why we need to be using Facebook and more importantly, using it better…

1. The statistics say it all: Did you know that 5 new profiles are created every single second on Facebook?!! With over 1.49 billion daily active users, Facebook now has more active users than China’s entire population!! Amazing, isn’t it?! With staggering numbers like these, Facebook is hard to ignore and there is no doubt that your ideal customers are on there! Now Facebook is an incredibly busy and noisy place, which is why you need to be doing more if you want to stand out to your ideal customers. You need to be proactive and consistent and make the best of all the opportunities Facebook has to offer. Social media changes all the time and who knows when Facebook will change things, so we need to take advantage of it now while we can!

2. Facebook Ads are the most powerful you can get: Facebook ads are incredibly powerful and starting at just a couple of pound a day, they don’t have to be expensive. Over 6 million businesses are now advertising on Facebook and this is growing rapidly. In fact, advertising on Facebook has grown over 680% since 2010, so there must be a good reason for this – and that reason is IT REALLY WORKS! Their targeting options are the most powerful you can get and this means you can use your ads to specifically target your ideal customers. I have used Facebook ads to attract over 9000 people to my page and to grow my list to 3000 in just over 18 months. This has all been done on ads that cost me just £2-3 per day! The return on investment you can get from Facebook ads is amazing – and once you figure out how to set them up so they are highly targeted, you will be astounded at the results you’ll start seeing. It does take time and a bit of tweaking to get them right, but it is so worth it!

3. Facebook groups make it easy to connect: Facebook groups are such a great way to connect and build relationships with your ideal customers. Join groups where you know your ideal customers are and be active in these groups to raise your profile and position yourself as an expert in your area. Share valuable information with group members – this could be articles, blogs, starting a discussion or quick tips. Whatever you do, don’t sell, instead be as helpful as you can and answer questions that relate to your area of expertise. Be of service to people and that way, when they do have a need in your area, they will think of you first!

4. It’s the most effective way to build your list: Everyone says that ‘the money is in the list’ – this is so true and Facebook is the most effective way to build your email list! Your list is directly related to your sales – so the more people you have on your list the more money you will make – it’s as simple as that! Once you attract your ideal customers to your page, your next task is to get them to take the next step with you which is to get them onto your email list and you do this by targeting them with Facebook ads offering them an amazing freebie to sign up to.  When you target your own fans via ads, this is much more cost effective than targeting people who don’t know you and you will see a much higher conversion rate. Then, once you have them on your list, it’s your job to email out consistent amazing content to build relationships and convert them into paying customers.

It really is not enough to just be on Facebook, you need to be proactively making the most of it and using it in an effective and consistent way if you want to see results. So now you have a glimpse at just some of the amazing opportunities Facebook has for you – get out there and start using them!

I’d love to hear how you get on, so comment below or pop over to my Facebook page to let me know. For more free tips on how to get amazing results from your Facebook marketing click here! Good luck! 🙂

If you’d like more help with growing your business on Facebook, I’ve created a brand new masterclass that you’re going to LOVE! You can get it for just £19.99 and in it I show you exactly what you need to be focusing on to get real results from Facebook! So if you’re wanting to put an end to your Facebook frustration and get it finally working for your business, this is perfect for you! Click here for full details! 😊

Speak soon! 💖

Nicky xx

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