So I have a confession to make and it’s something I’ve been in denial about for a long time! My confession is that I am not the biggest fan of videos and I have tried to do everything I can in the past couple of years to avoid it at all costs! Yes I’ve dipped my toe in the water and have created little how to videos sharing my screen, but the thought of doing a video with me actually on camera put the fear of god in me! Why? Well – I worried that I didn’t look good enough, I had rubbish hair, I couldn’t possibly look as good as everyone else does on theirs and my biggest fear of all – I would fluff my lines and look completely stupid. So I plodded on avoiding videos at all costs – but this has definitely been to the detriment of my business as videos are the most powerful content you can put out on Facebook and 100% get the most engagement and organic reach!
The Biggest Mistake When Growing Your Facebook Page & How To Avoid It!
When it comes to growing your Facebook page, I see a lot of ladies getting obsessed with the numbers – they’re desperate to reach their first 1000 likes and are trying everything and anything to get there! But this is the biggest mistake you can make!! When it comes to growing our page the key is to focus on quality over quantity. We want to be attracting our ideal customers to our page and not just anyone, as it’s our ideal customers who will buy from us further down the line. But random people who don’t have a need for what we do will never buy, so what’s the point in getting them to like our page in the first place?! So how do you focus on attracting only your ideal customers to your page? Here’s my top tips to do this:
The Power Of Facebook Groups & How To Use Them To Find New Customers!
Facebook groups can be such a powerful tool for us as small business owners! Are you a member of any and are you actively using them? If not it’s definitely something you should be looking to do as they’re such a great way to grow your business! There are now over 700 million people are using Facebook groups every month – so it’s highly likely that your ideal customers are spending their time in these groups and this is why you need to be there too! There are groups on just about every topic you can think of, so you just need to spend the time to look for the ones where your ideal customers will be.
The New Facebook Page Layout – What You Need To Know!
Today I want to talk about the new Facebook page layout. Facebook has been rolling this out over the last few weeks, so you should have now have it. I’ve created a short video to walk you through the main changes and what you need to know. I’ve also suggested some quick key actions you should take to make sure you are making the most out of the new layout…
Why It’s Sooo Important To Grow Your Facebook Page!
With 5 new profiles created every single second and over 1.04 billion daily active users, your ideal customers ARE on Facebook and if you want to grow your business you need to be focusing on getting them over to your page! I see lot’s of people reach a certain number of likes on their page, whether it be 100 or 1000, and then they think that’s enough. But it’s not – we need to keep on going! It’s so important to focus on continually growing your page and here’s why…